As I mentioned in my previous post, I’ve been working with Capira Technologies LLC for over a year now. They’ve brought me so many exciting new opportunities, one being the chance to create new logos for the public library community. Oftentimes public libraries are working with a very tight budget and simply do not have the resources to spend dollars on marketing and design. Fortunately, as Capira works with these libraries to build their online and mobile presence, they sometimes see the value in stepping up their overall brand and design aesthetic.
One such client, Malverne Public Library came to me requesting a logo. In turns out they’ve served their community for years, providing residents the resources and services to meet their personal, educational, and professional needs, but have never created a logo or brand identity for themselves. I was excited at the opportunity to do just that.
The kick-off call with their Director and staff was extremely informative, offering the following information:
- They prefer a Blue & Green color palette
- They want options with bold/contrasting color — as well as examples of pastel/soft colors
- Must be able to go to grayscale without losing recognition
- Serif font preferred
- They would like a tree to be incorporated somehow; Related to nature: trees, vines, corn, farm
- They liked the “seal” look, aka something like Chicago Public Library
This gave me a lot to work with, so I spent the next week or so creating several different variations for them to review. The first set of options looked like this:
The general consensus was that they liked #6 and #7. We went through several rounds of edits tweaking these two further – modifying colors, editing fonts, altering layouts, etc. Each set of options was closer and closer to their desired logo, until we finally landed on this final design: