Another logo creation in partnership with Steve Olsher — this guy has endless ideas!

Steve needed a quick logo depicting a fast paced product initiative: The Partnership Formula. As described by him:

“Think NASCAR. I use a race car analogy in my presentation that shows a formula 500 race car.”

Playing off that visual, I wanted to keep the logo very simple, clean, and legible — with a hint of that “race car” theme. Within a day we had landed on this design and I think it came out pretty well!