This Offering Memo was created for Heller Organization, a fully integrated real estate service firm specializing in Investment Sales, Leasing, Commercial, and New Development located in New York City. I was able to use the address, rough floor plans, and a few key selling points to help promote the property. The goal was to create […]
I worked with Westchester Publishing Services to create their booth for the BETT UK event. At a high level, Westchester wanted the design to be clean and clear, conveying their brand and initiatives to the 20k+ attendees. I did this by organizing the design in such a way that the logo, services, and URL sit […]
Having the ability to adapt to current events has never been more important than when dealing with the health crisis of COVID-19. Whether that means working from home, wearing a mask in public, finding new childcare – the possibilities are endless for how this pandemic has affected our lives. Personally, I’ve had to adapt my […]
My proudest accomplishment to date in my career. I’ve spent the last 3 months working on the launch of Podcast Magazine, bringing Steve Olsher’s, the Founder and Editor-in-Chief, vision to life. I met Steve nearly 15 years ago through my corporate 9-5 job at Publishers Weekly. He was one of my very first freelance clients, […]
Even after all these years of working with Capira Technologies, I continue to be excited and pushed creatively as they are constantly offering new services to their clients. The latest of these services include custom-designed images for the App Store (Apple + Android). These App stores allow up to 10 images to display when a […]
When INN (Institute for Nonprofit News) approached me to design some marketing materials, I quickly realized that didn’t have much in place in terms of branding except for a logo and mission statement. A snippet of their statement reads: “…collaboration among a new collective of nonprofit newsrooms dedicated to serving the public interest.” With that […]
Above you will find just one example of a email marketing message created for Capira Tech – distributed via Constant Contact. I have experience creating sales and marketing email messages compatible for both Desktop and Mobile platforms – including Constant Contact, MailChimp, customized HTML coding, and more! Contact me with your specific request.
I am so excited to announce the launch of the website for Owego Parkview Inn. I grew up in a small town in Upstate NY called Owego, and the Parkview Inn has been a staple of the small town for over 150 years. In fact, it is the longest-running business in the town. To be […]
A logo design that may never see the light of day, so I thought I would share here! Concept: An impact-driven initiative called POD-AID – bringing together the world’s leading podcasters to raise our collective voices, our spirits and money for The Center For Disaster Philanthropy COVID-19 Response Fund
A simple and clean quad-fold brochure for Good Shepherd Services. I love working with this group on various printed materials, as they have a very clear brand and vision for their company. Their Mission: Good Shepherd Services goes where children, youth, and families face the greatest challenges, and builds on their strengths to help them […]
I’ve been working with NPS Media Group for several years now, mainly designing circulation promotional materials for their clients. This is one of the first projects for their business that I’ve had the pleasure of working on – and man was it fun! Jared Katzman, the Director of Business Development, approached me with a *very* […]
Modern Simple Monochrome (neutral) color This was the primary art direction I received from my client at Pro Metal of NY Corp. I was contacted to create a new company logo, as up until this point they had been using the company name in plain text, but were looking for something more “designed.” However, they […]
After initial discussions with my client about this project, I had a pretty blank canvas to work with! Without any logo or branding yet in place for his new product line – “The Alliance” – I was tasked with coming up with marketing collateral for him to begin selling clients. The only direction he did […]
This was a fun project for Publishers Weekly (PW) – a weekly news magazine focused on the international book publishing business. They needed a complete redesign for their 2017 Media Kit, with the direction of looking for something “clean, classic, and modern.” The Kit, a pre-packaged set of promotional materials outlining everything PW offers for […]
Although I consider myself first and foremost a graphic designer, throughout my career I have always worked in some capacity for either sales or marketing departments. This experience has helped honed my knowledge of what works, and doesn’t work, in order to get the most out of every single project. Whether a client is looking […]
Here are just a few examples of Social Media design projects completed. I’ve designed for a variety of social media platforms, including: Facebook profile cover photos Facebook Group cover photos Facebook advertisements Instagram posts/ads Twitter and Youtube Cover photos If there’s something specific you’re looking for – please reach out!
Designing a piece of art for an artist is tricky (and stressful!) indeed. I was contacted by Annie Bao to spruce up her company logo, and aside from her direction that she’d like a design that appropriately represented her artwork, she gave me a fair amount of leeway in terms of what that meant. After […]
This was a super fun project I worked on with Arbor Loan Express, to create a engaging infographic conveying the demographics driving multifamily demand. This infographic was to be integral in their website launch — with the hopes they could break it apart and tease out different facts via social media throughout a 3-month timeline. […]
