This was a fun project for Publishers Weekly (PW) – a weekly news magazine focused on the international book publishing business.
They needed a complete redesign for their 2017 Media Kit, with the direction of looking for something “clean, classic, and modern.” The Kit, a pre-packaged set of promotional materials outlining everything PW offers for current and potential advertisers, needed to be both robust, and concise. The goal was to have the information laid out as clearly as possible, while also being dynamic enough to peek someone’s interest in the various channels of advertising.
