Capira Technologies LLC wanted an all-purpose marketing piece that would serve a variety of functions: 1) Introduce their new product, 2) Explain who they are and what they do, and 3) Educate their audience on the importance of their product.
To achieve these goals, I suggested a 11″ x 8.5″ tri-fold brochure that could be easily showcased at trade shows, left behind at business meetings, or sent through the mail to their target audience. This piece will be relevant to the client for months, perhaps years, to come — achieving the efficient and cost-effective piece they desired.
