Integrative Therapeutic Massage (ITM) needed a quarter-page print ad as part of their partnership with Chicago Area Runners Association (CARA). The ad will appear in their commemorative program which celebrates the great running community.
“Love the Way You Feel” is ITM’s tagline. I wanted to reinforce their brand so I chose to use this as the main headline in conjunction with a striking image of a runner. I kept the rest of the message simple – letting the image speak to the audience, allowing them to follow if they want to learn more (using any of the various points of contact at bottom).