I’m excited to announce the launch of my latest website design!: www.caitlinkrausefitness.com
Caitlin had a pretty clear design direction (“clean, simple, sleek… yet with an edge”), and knew what functionality would be most important to her (“90% of users will be coming to this site to view my Class Schedule”). With that information, I created this very clean, open design that focused really on her. She had an amazing headshot that I knew would be great to feature on the homepage, along with ways to contact her (social media, email, etc). When a user comes to the homepage it’s clear what their options are, allowing them to easily find the information they need.
A late-in-the-game change to make the contrasting color “Tiffany blue” was an awesome choice by Caitlin, as I think that really brought the funky, cool vibe that might have otherwise been missing.
Not only can users find where and when Caitlin will be teaching, but they’ll be able to see latest blog posts, articles she’s been featured, and tips and tools for healthy living. All in all I hope not only are Caitlin’s current clients happy — but that this site allows her to grow her customer base!