Logo design has become one of my most favorite, and most often-requested jobs in recent months. I love the task of editing down a company’s vision into a singular graphic. To be able to capture the essence of a company’s audience, product, services, culture, and goals in one quick snapshot of an image is not...Continue Reading

Working with Prudent Lenders has been wonderful so far, and I’ve been pleased to have been brought on at a time when they were looking to rebrand their look. Working closely with their Marketing Director, we were able to create a full Brand Guide – complete with logo design, color palette, font choices, and a...Continue Reading

This logo design was a pleasure to create – working with Mark Valvano, Principal of Notre Dame Academy. His design direction included wanting a “crest-like” logo, depicting the Mother Mary. After a few rounds of revisions, this beautiful design came together with a combination of the school colors, tagline, and other important symbols to their...Continue Reading

I’m really excited to showcase my latest work completed for The Miami Executive MBA for Arists & Athletes. This was a long working relationship, as I was first hired back in June to take on a multi-pronged project. Finally, now in December, I can share my work and the process it took to get there!...Continue Reading

I was thrilled to have received the job of recreating a logo for an iconic business from my childhood. Pumpelly House Estate, built in 1902, has been thriving in Owego, New York as a Bed & Breakfast and event space since the 1980’s. In 2008, under new ownership, major renovations took place and brought new...Continue Reading

Referring back to my post about “Making Designs Look Easy,” I wanted to show an example of some recent work that falls into that category. My client was looking for a complete branding and marketing campaign to promote a new MBA program at the University of Miami. As you can imagine, UM has very strict brand...Continue Reading

My latest logo design work is for Baby Showers INC, a boutique event planning and design service company based in New York City. I was so excited about this project because – who doesn’t love babies?! Katherine Komsa, Owner and Founder, had a pretty good idea of what she wanted to see for this logo,...Continue Reading

As I mentioned in my previous post, I’ve been working with Capira Technologies LLC for over a year now. They’ve brought me so many exciting new opportunities, one being the chance to create new logos for the public library community. Oftentimes public libraries are working with a very tight budget and simply do not have...Continue Reading

The Task: Create a logo for this new initiative, described by Media Source Inc (its founder) as: An Ebook platform that libraries can purchase and patrons can check out/share self-published works For Libraries Only – Upper Teens and Adult genres For self-published authors — helps them promote the availability of their book Previous Logo: Doesn’t exist! This...Continue Reading

The Task: Redesign a logo for Syosset Public Library (SPL). Previous Logo: SPL is currently in the process of updating their online presence by creating a Mobile App for their customers, which led them to evaluate their current branding. And that’s where I come in! They contacted me to create a logo that would fit in with...Continue Reading

Latest web design complete! www.owegodogs.org I was thrilled to work with ODOG on this project as some of the board members are near and dear to my heart. As we got into the nitty gritty of what they wanted out of a website, I also knew I was going to be able to expand my...Continue Reading

The Task: Redesign a logo for Runner Clinic NYC. Previous Logo: Russell Stram, Owner, Acupuncturist, and Physical Therapist, admittedly designed the original logo himself. Using elements of running, a red apple (symbolizing New York City – “The Big Apple”), which in then morphed into representing the red circle on the Japanese flag (his wife is...Continue Reading

Logotypes are some of my favorite projects to work on. I love trying to solve the problem of having to convey a company’s vision with as little “noise” as possible. A logo should be able to work in its simplest form — devoid of color, gradients, shadows, etc. You need the reader to know what...Continue Reading

I recently redesigned the Web Site for my Dad’s office (nothing like keeping in the family!), and in doing so realized how badly he also needed a new logo. Oftentimes that happens with clients — as you delve into their current materials, you realize several elements of their branding also need a facelift. This is...Continue Reading