Logo design has become one of my most favorite, and most often-requested jobs in recent months. I love the task of editing down a company’s vision into a singular graphic. To be able to capture the essence of a company’s audience, product, services, culture, and goals in one quick snapshot of an image is not...Continue Reading

Since 2013 I’ve been working closely with CapiraTech, a company that provides access, knowledge and understanding through technology to public libraries. Their applications offer a personal look and feel, and even better, that patron-first experience. I met Mike Berse, one of CapiraTech’s founding members, in a previous job and was ecstatic when he came to me...Continue Reading

Working with Prudent Lenders has been wonderful so far, and I’ve been pleased to have been brought on at a time when they were looking to rebrand their look. Working closely with their Marketing Director, we were able to create a full Brand Guide – complete with logo design, color palette, font choices, and a...Continue Reading

This logo design was a pleasure to create – working with Mark Valvano, Principal of Notre Dame Academy. His design direction included wanting a “crest-like” logo, depicting the Mother Mary. After a few rounds of revisions, this beautiful design came together with a combination of the school colors, tagline, and other important symbols to their...Continue Reading

I’m really excited to showcase my latest work completed for The Miami Executive MBA for Arists & Athletes. This was a long working relationship, as I was first hired back in June to take on a multi-pronged project. Finally, now in December, I can share my work and the process it took to get there!...Continue Reading

I was thrilled to have received the job of recreating a logo for an iconic business from my childhood. Pumpelly House Estate, built in 1902, has been thriving in Owego, New York as a Bed & Breakfast and event space since the 1980’s. In 2008, under new ownership, major renovations took place and brought new...Continue Reading

Referring back to my post about “Making Designs Look Easy,” I wanted to show an example of some recent work that falls into that category. My client was looking for a complete branding and marketing campaign to promote a new MBA program at the University of Miami. As you can imagine, UM has very strict brand...Continue Reading

My latest logo design work is for Baby Showers INC, a boutique event planning and design service company based in New York City. I was so excited about this project because – who doesn’t love babies?! Katherine Komsa, Owner and Founder, had a pretty good idea of what she wanted to see for this logo,...Continue Reading

As I mentioned in my previous post, I’ve been working with Capira Technologies LLC for over a year now. They’ve brought me so many exciting new opportunities, one being the chance to create new logos for the public library community. Oftentimes public libraries are working with a very tight budget and simply do not have...Continue Reading

I’m excited to announce the launch of my latest website design!: www.caitlinkrausefitness.com Caitlin had a pretty clear design direction (“clean, simple, sleek… yet with an edge”), and knew what functionality would be most important to her (“90% of users will be coming to this site to view my Class Schedule”). With that information, I created this...Continue Reading

The Task: Create a logo for this new initiative, described by Media Source Inc (its founder) as: An Ebook platform that libraries can purchase and patrons can check out/share self-published works For Libraries Only – Upper Teens and Adult genres For self-published authors — helps them promote the availability of their book Previous Logo: Doesn’t exist! This...Continue Reading

The Task: Redesign a logo for Syosset Public Library (SPL). Previous Logo: SPL is currently in the process of updating their online presence by creating a Mobile App for their customers, which led them to evaluate their current branding. And that’s where I come in! They contacted me to create a logo that would fit in with...Continue Reading

One of the best ways in this day in age, with everyone so tapped into their mobile devices, is to reach them via email. Gone are the days of printed mailings being the most direct way of contact to your customers. Now, not only can you reach them wherever they happen to be (not just...Continue Reading

When I met with Lisa from Wax Republic I new we would hit it off immediately. She was in the final stages of launching a waxing boutique (www.waxrepublic.com) and had a very clear vision of what materials she wanted to produce for its opening. When someone has all their ducks in a row as much...Continue Reading

Latest web design complete! www.owegodogs.org I was thrilled to work with ODOG on this project as some of the board members are near and dear to my heart. As we got into the nitty gritty of what they wanted out of a website, I also knew I was going to be able to expand my...Continue Reading

The Task: Redesign a logo for Runner Clinic NYC. Previous Logo: Russell Stram, Owner, Acupuncturist, and Physical Therapist, admittedly designed the original logo himself. Using elements of running, a red apple (symbolizing New York City – “The Big Apple”), which in then morphed into representing the red circle on the Japanese flag (his wife is...Continue Reading

Well .. It’s been a minute since I’ve posted as I’ve been working away on several new projects. Of course, this is a good thing, but also hurts my ability to focus on new business initiatives. As a “one (wo)man stop shop,” it’s often hard to get to EVERYTHING you need to be doing. Prioritizing...Continue Reading

Logotypes are some of my favorite projects to work on. I love trying to solve the problem of having to convey a company’s vision with as little “noise” as possible. A logo should be able to work in its simplest form — devoid of color, gradients, shadows, etc. You need the reader to know what...Continue Reading

First and foremost, I am a designer. I went to school and graduated with a Bachelor of Arts in Graphic Design — but as mentioned in my last post about The Business Side of Design, you can’t be successful on your own without developing other necessary skills. As I started to take on clients of my...Continue Reading