Logo design has become one of my most favorite, and most often-requested jobs in recent months. I love the task of editing down a company’s vision into a singular graphic. To be able to capture the essence of a company’s audience, product, services, culture, and goals in one quick snapshot of an image is not...Continue Reading

Working with Prudent Lenders has been wonderful so far, and I’ve been pleased to have been brought on at a time when they were looking to rebrand their look. Working closely with their Marketing Director, we were able to create a full Brand Guide – complete with logo design, color palette, font choices, and a...Continue Reading

Before I was self-employed, I worked full-time for a commercial real estate firm in New York City, within their retail sales division. I supported their sales team to sell or lease retail properties throughout the city. It was a face-paced environment, and I loved every minute. One of my favorite projects was rendering old, and...Continue Reading

This logo design was a pleasure to create – working with Mark Valvano, Principal of Notre Dame Academy. His design direction included wanting a “crest-like” logo, depicting the Mother Mary. After a few rounds of revisions, this beautiful design came together with a combination of the school colors, tagline, and other important symbols to their...Continue Reading

This has been a project that is near and dear to my heart – AND allows me to be my own client! I got engaged to the love of my life in March of this year, and since then have had the best time planning our special day. One of my favorite parts of this whole...Continue Reading

I work with clients from start to finish to create the perfect, completely customized, invitation suite. Each design is unique to fit the occasion, theme, and client’s design preferences. I’m available for hire to design invitations for: Weddings (includes full invitation suite: Invitation, RSVP, Directions, etc) Save the Dates (from printed mailer to refrigerator magnet, I’ll...Continue Reading

I’m really excited to showcase my latest work completed for The Miami Executive MBA for Arists & Athletes. This was a long working relationship, as I was first hired back in June to take on a multi-pronged project. Finally, now in December, I can share my work and the process it took to get there!...Continue Reading

I was thrilled to have received the job of recreating a logo for an iconic business from my childhood. Pumpelly House Estate, built in 1902, has been thriving in Owego, New York as a Bed & Breakfast and event space since the 1980’s. In 2008, under new ownership, major renovations took place and brought new...Continue Reading

Referring back to my post about “Making Designs Look Easy,” I wanted to show an example of some recent work that falls into that category. My client was looking for a complete branding and marketing campaign to promote a new MBA program at the University of Miami. As you can imagine, UM has very strict brand...Continue Reading

My latest logo design work is for Baby Showers INC, a boutique event planning and design service company based in New York City. I was so excited about this project because – who doesn’t love babies?! Katherine Komsa, Owner and Founder, had a pretty good idea of what she wanted to see for this logo,...Continue Reading

Recommended through a mutual friend, I was linked up with Mary Devlin Lynch and Debbie Devlin Zook (jointly named DevlinsBooks) to work on the cover design of a reprint of their 2009 novel Beautiful Disaster: A Witherspoon Adventure. We immediately hit it off, and that work turned into the on-going reprint and design of 3...Continue Reading

As I mentioned in my previous post, I’ve been working with Capira Technologies LLC for over a year now. They’ve brought me so many exciting new opportunities, one being the chance to create new logos for the public library community. Oftentimes public libraries are working with a very tight budget and simply do not have...Continue Reading

I’m excited to announce the launch of my latest website design!: www.caitlinkrausefitness.com Caitlin had a pretty clear design direction (“clean, simple, sleek… yet with an edge”), and knew what functionality would be most important to her (“90% of users will be coming to this site to view my Class Schedule”). With that information, I created this...Continue Reading

Making designs look “easy” is both a blessing, and a curse. A blessing because ultimately – the design looks good! Tons of clients think so! They keep coming back to you for more work, you make money, and all is right in the world. A curse because said clients think it doesn’t take long to...Continue Reading

The Task: Create a logo for this new initiative, described by Media Source Inc (its founder) as: An Ebook platform that libraries can purchase and patrons can check out/share self-published works For Libraries Only – Upper Teens and Adult genres For self-published authors — helps them promote the availability of their book Previous Logo: Doesn’t exist! This...Continue Reading

The Task: Redesign a logo for Syosset Public Library (SPL). Previous Logo: SPL is currently in the process of updating their online presence by creating a Mobile App for their customers, which led them to evaluate their current branding. And that’s where I come in! They contacted me to create a logo that would fit in with...Continue Reading

One of the best ways in this day in age, with everyone so tapped into their mobile devices, is to reach them via email. Gone are the days of printed mailings being the most direct way of contact to your customers. Now, not only can you reach them wherever they happen to be (not just...Continue Reading

When I met with Lisa from Wax Republic I new we would hit it off immediately. She was in the final stages of launching a waxing boutique (www.waxrepublic.com) and had a very clear vision of what materials she wanted to produce for its opening. When someone has all their ducks in a row as much...Continue Reading

Latest web design complete! www.owegodogs.org I was thrilled to work with ODOG on this project as some of the board members are near and dear to my heart. As we got into the nitty gritty of what they wanted out of a website, I also knew I was going to be able to expand my...Continue Reading

Well .. It’s been a minute since I’ve posted as I’ve been working away on several new projects. Of course, this is a good thing, but also hurts my ability to focus on new business initiatives. As a “one (wo)man stop shop,” it’s often hard to get to EVERYTHING you need to be doing. Prioritizing...Continue Reading