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I was thrilled to have received the job of recreating a logo for an iconic business from my childhood. Pumpelly House Estate, built in 1902, has been thriving in Owego, New York as a Bed & Breakfast and event space since the 1980’s. In 2008, under new ownership, major renovations took place and brought new life to the property. I was contact by Christine Baust to bring this same fresh...Continue Reading

If you want something, make it undeniably clear. When dealing with clients, both new and old, I have a constant dialog in my head: “Should I ask for ___? No, that’s too much. No, they’ll think I’m selfish” …”But, I deserve it! But, I’m going to do a great job! But, I’m worth it!” Whether it’s a characteristic of being female (as chronicled in the brilliant book by Sheryl Sandberg,...Continue Reading

The topic of this post came to mind as a result of recent conversations with a few different clients. As with every new client-designer relationship, the first conversations are really about gaining trust and “figuring each other out.” As a designer, I’m trying to gain insight into what they want to accomplish and drill down to learn their fundamental goals. As the client (and perhaps this is not always the case)...Continue Reading

Referring back to my post about “Making Designs Look Easy,” I wanted to show an example of some recent work that falls into that category. My client was looking for a complete branding and marketing campaign to promote a new MBA program at the University of Miami. As you can imagine, UM has very strict brand guidelines already in place, so the logo we created had to comply with those rules,...Continue Reading

Lately I’ve been getting an influx of new clients simply by “being Googled.” This is new to me, as the majority of my clients are word-of-mouth, and it brings an exciting new element to my business. I know my site is SEO optimized, but it still boggles my mind that I’m actually gaining traction on the interwebs. My traffic is by NO MEANS all that impressive (Hi Mom, are you...Continue Reading