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Email Marketing

One of the best ways in this day in age, with everyone so tapped into their mobile devices, is to reach them via email. Gone are the days of printed mailings being the most direct way of contact to your customers. Now, not only can you reach them wherever they happen to be (not just […]

Marketing & Branding Campaign for Wax Republic

When I met with Lisa from Wax Republic I new we would hit it off immediately. She was in the final stages of launching a waxing boutique (www.waxrepublic.com) and had a very clear vision of what materials she wanted to produce for its opening. When someone has all their ducks in a row as much […]

Convert to Pantone Color

A super quick, easy video to convert vector artwork into a Pantone color. God I love the Internet — it makes (most) everything super easy!

Pinnacle Fitness Training

There’s NO better feeling than when a project is finished and a client is satisfied. I’m ecstatic to have finished this latest web design project, as I ran into some unexpected snags the last few weeks of production. But first, please go check out the final result and let me know what you think!: www.pinnacle-fitness.net […]

Cheers to a New Year

Well .. It’s been a minute since I’ve posted as I’ve been working away on several new projects. Of course, this is a good thing, but also hurts my ability to focus on new business initiatives. As a “one (wo)man stop shop,” it’s often hard to get to EVERYTHING you need to be doing. Prioritizing […]

This office is noisy

Sometimes, when you become stir crazy and can’t bear staring at your apartment wall for another minute, you gotta get out! So go to Starbucks … where there’s awesome coffee. Free wifi. And super loud machines that sound like jet engines!: But that’s what headphones are for 🙂  

Event Decor

Here are some latest shots from a recent event I designed for. By Yena Designs is an amazing florist/event designer that I’m so happy to work with – as the work is also so unique and fun! This was a bat mitvah celebration with the theme “CKNY” (paying homage to the fashion designer Donna Karen […]

The Importance of Brand Consistency

First and foremost, I am a designer. I went to school and graduated with a Bachelor of Arts in Graphic Design — but as mentioned in my last post about The Business Side of Design, you can’t be successful on your own without developing other necessary skills. As I started to take on clients of my […]

The Business Side of Design

As a freelance designer, I sometimes find myself in certain situations I’ve never dealt with before — in particular, when it comes to the business (money) side of the job. Unfortunately, I can’t just forward questions to someone else to handle — that’s what you become as a “one-stop-shop”: Designer, Owner, Consultant, Marketer, and Accountant. […]

Why Pinterest is Awesome

You might already know why Pinterest is awesome (especially if you’re a woman [according to Nielsen]), but I’m here to advocate for the site from a designer’s point of view. Well, and a woman so maybe I’m bias. As a designer who consults with businesses on a daily basis, one of my main objectives is […]

My Website Redesign

It’s almost time! Just doing some last minor tweaks and updates before launching my latest Web site redesign. Super excited about these latest changes, and wanted to do this for a couple of reasons: I wanted to migrate my site to a WordPress Content Managing System (CMS) so that I can more easily update with […]