Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic...Continue Reading

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic...Continue Reading

My first full-time design position out of college was with Publishers Weekly – a weekly news magazine focused on the international book publishing business, as their Marketing Designer. I absolutely LOVED this job, as not only an avid reader, but as someone new to the workforce looking to gain as much experience as I could....Continue Reading

This has been a project that is near and dear to my heart – AND allows me to be my own client! I got engaged to the love of my life in March of this year, and since then have had the best time planning our special day. One of my favorite parts of this whole...Continue Reading

Over the last few years I’ve had the pleasure of designing a handful of t-shirts for a local print shop. Because of the inherent limitations of ink, and the printing process in general, it has been a great way to learn the ins and outs of special techniques for this type of design. First, all...Continue Reading

I work with clients from start to finish to create the perfect, completely customized, invitation suite. Each design is unique to fit the occasion, theme, and client’s design preferences. I’m available for hire to design invitations for: Weddings (includes full invitation suite: Invitation, RSVP, Directions, etc) Save the Dates (from printed mailer to refrigerator magnet, I’ll...Continue Reading

I’m really excited to showcase my latest work completed for The Miami Executive MBA for Arists & Athletes. This was a long working relationship, as I was first hired back in June to take on a multi-pronged project. Finally, now in December, I can share my work and the process it took to get there!...Continue Reading

I was thrilled to have received the job of recreating a logo for an iconic business from my childhood. Pumpelly House Estate, built in 1902, has been thriving in Owego, New York as a Bed & Breakfast and event space since the 1980’s. In 2008, under new ownership, major renovations took place and brought new...Continue Reading

If you want something, make it undeniably clear. When dealing with clients, both new and old, I have a constant dialog in my head: “Should I ask for ___? No, that’s too much. No, they’ll think I’m selfish” …”But, I deserve it! But, I’m going to do a great job! But, I’m worth it!” Whether...Continue Reading

The topic of this post came to mind as a result of recent conversations with a few different clients. As with every new client-designer relationship, the first conversations are really about gaining trust and “figuring each other out.” As a designer, I’m trying to gain insight into what they want to accomplish and drill down to...Continue Reading

Referring back to my post about “Making Designs Look Easy,” I wanted to show an example of some recent work that falls into that category. My client was looking for a complete branding and marketing campaign to promote a new MBA program at the University of Miami. As you can imagine, UM has very strict brand...Continue Reading

Lately I’ve been getting an influx of new clients simply by “being Googled.” This is new to me, as the majority of my clients are word-of-mouth, and it brings an exciting new element to my business. I know my site is SEO optimized, but it still boggles my mind that I’m actually gaining traction on...Continue Reading

My latest logo design work is for Baby Showers INC, a boutique event planning and design service company based in New York City. I was so excited about this project because – who doesn’t love babies?! Katherine Komsa, Owner and Founder, had a pretty good idea of what she wanted to see for this logo,...Continue Reading

Recommended through a mutual friend, I was linked up with Mary Devlin Lynch and Debbie Devlin Zook (jointly named DevlinsBooks) to work on the cover design of a reprint of their 2009 novel Beautiful Disaster: A Witherspoon Adventure. We immediately hit it off, and that work turned into the on-going reprint and design of 3...Continue Reading

As I mentioned in my previous post, I’ve been working with Capira Technologies LLC for over a year now. They’ve brought me so many exciting new opportunities, one being the chance to create new logos for the public library community. Oftentimes public libraries are working with a very tight budget and simply do not have...Continue Reading

I’m excited to announce the launch of my latest website design!: www.caitlinkrausefitness.com Caitlin had a pretty clear design direction (“clean, simple, sleek… yet with an edge”), and knew what functionality would be most important to her (“90% of users will be coming to this site to view my Class Schedule”). With that information, I created this...Continue Reading

Making designs look “easy” is both a blessing, and a curse. A blessing because ultimately – the design looks good! Tons of clients think so! They keep coming back to you for more work, you make money, and all is right in the world. A curse because said clients think it doesn’t take long to...Continue Reading